Last updated: 20 July 2026
1. Who we are
Maxview Ltd (“Maxview”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect personal information when you:
• visit or use our websites;
• purchase products or services from us;
• create or use a customer account;
• contact our customer support team;
• subscribe to marketing communications;
• use a Maxview SIM, eSIM, mobile data or connectivity service;
• deal with us as a business customer, supplier, distributor or other commercial contact; or
• otherwise interact with Maxview.
For the purposes of UK data protection law, the data controller is:
Maxview Ltd
Registered office: Maxview Ltd, Garage Lane, Setchey, Kings Lynn
Company number: 00791435
Email: [email protected]
Telephone: 01553813330
In some circumstances, another organisation involved in providing a service may act as a separate data controller. This may include a mobile network operator, payment provider or telecommunications platform provider. Where this applies, that organisation will be responsible for its own processing of your personal information and may provide you with a separate privacy notice.
2. Personal information we collect
The personal information we collect depends on how you interact with us.
2.1 Identity and contact information
This may include:
• your name;
• billing and delivery address;
• email address;
• telephone or mobile number;
• company name;
• job title;
• business address;
• customer or account number; and
• details of other authorised users on a business account.
2.2 Account information
This may include:
• your username and password;
• account preferences;
• communication preferences;
• order and subscription history;
•activated products and services;
• account status;
• customer notes; and
• records of changes made to your account.
Passwords should be stored in a protected or encrypted form and are not intended to be visible to Maxview staff.
2.3 Order and payment information
This may include:
• products and services purchased;
• order value; • billing information;
• payment status;
• refund information;
• delivery and tracking information;
• VAT information;
• invoices and transaction records; and
• limited payment-card information supplied to us by our payment provider.
Payment-card transactions may be processed directly by a third-party payment provider. Maxview does not normally receive or store your complete payment-card number or security code.
2.4 SIM, eSIM and connectivity information
Where you purchase or use a Maxview SIM, eSIM or connectivity service, we may collect or receive:
• your mobile number or service number;
• SIM serial number, ICCID or eSIM identifier;
• subscription, tariff and allowance information;
• activation and deactivation dates;
• device identifiers where made available to us;
• network and service status;
• data-usage totals and allowance consumption;
• roaming status;
• service restrictions or spend-cap settings;
• number-porting information, including a PAC or other information needed to complete a transfer;
• technical fault and diagnostic information;
• fraud, misuse and security indicators;
• records of customer-service requests relating to the service; and
• information needed to meet telecommunications, regulatory or legal requirements.
Depending on how the service is supplied, more detailed network information may be collected directly by the relevant mobile network operator or telecommunications provider. This may include communications traffic data, network connection information and approximate location information generated when a device connects to a mobile network. Maxview does not routinely access the content of your communications. We will only process communications content where it is lawfully provided to us and necessary for a specific purpose, such as investigating a support issue, responding to a legal obligation or addressing suspected misuse.
2.5 Customer-service information
This may include:
• emails, letters, online forms and chat messages;
• telephone call details and, where applicable, call recordings;
• photographs, screenshots or documents you send to us;
• product serial numbers;
• router or device configuration information;
• warranty and repair information;
• complaint details; and
• records of how your enquiry or complaint was handled. Please avoid sending sensitive personal information unless it is necessary for us to deal with your request.
2.6 Website and technical information
When you use our website, we may collect:
• IP address;
• browser type and version;
• device type;
• operating system;
• time-zone and approximate location;
• pages viewed;
• links clicked;
• referring website;
• session information;
• website errors;
• login activity; and
• information collected through cookies and similar technologies.
2.7 Marketing and preference information
This may include:
• whether you have agreed to receive marketing;
• the types of products or services that interest you;
• whether you have opened or interacted with a marketing message;
• your communication preferences;
• survey responses;
• promotion or competition entries; and
• records of marketing permissions, objections and unsubscribes.
2.8 Business-contact information
When you deal with us in a professional capacity, we may collect:
• your name;
• employer or organisation;
• job title;
• business contact details;
• purchasing authority;
• correspondence;
• quotations and contract information;
• meeting notes; and
• information concerning our commercial relationship.
3. How we collect personal information
We may collect personal information:
• directly from you when you place an order, create an account, activate a service, contact us or subscribe to marketing;
• from an organisation that purchases or manages a service on your behalf;
• from our dealers, distributors, installers or commercial partners;
• from mobile network operators, telecommunications providers and connectivity-platform providers;
• from payment, fraud-prevention, delivery and identity-verification providers;
• automatically when you use our website or online services;
• from public sources, such as company websites, Companies House and professional networking platforms;
• from advertising, analytics and marketing-service providers; and
• where permitted by law, from other third parties.
Where we obtain personal information from another source, we will provide relevant privacy information within the period required by law unless an exemption applies.
4. How and why we use personal information
UK data protection law requires us to have a lawful basis for each way in which we use personal information.
4.1 Providing products and services
We use personal information to:
• process and deliver orders;
• take payment;
• set up and manage customer accounts;
• activate, administer and terminate SIM and eSIM services;
• manage subscriptions, allowances and renewals;
• process number-porting requests;
• administer roaming, service restrictions and spend caps;
• provide invoices and account information;
• manage returns, cancellations and refunds;
• provide warranty, repair and technical-support services; and
• communicate with you about your order or service.
Our lawful basis will normally be that processing is necessary to perform a contract with you or to take steps at your request before entering into a contract. Where the customer is a company or other organisation, we may rely on our legitimate interests in administering the contract and communicating with its staff and authorised representatives.
4.2 Customer service and complaints
We use personal information to:
• answer questions;
• diagnose technical issues;
• investigate faults;
• provide product and service support;
• manage complaints;
• establish what was agreed or discussed; and
• improve our support processes.
Our lawful bases are contractual necessity and our legitimate interests in providing effective customer service, resolving disputes and improving our products and services.
4.3 Operating SIM, eSIM and connectivity services
We may use service and technical information to:
• activate and provision connectivity services;
• authenticate a SIM, eSIM, device or account;
• provide mobile data and related services;
• calculate or display allowance usage;
• diagnose network or service problems;
• manage service quality;
• prevent unauthorised access;
• detect fraud, abnormal usage or misuse;
• protect our systems, customers and suppliers;
• apply contractual usage restrictions; and
• comply with telecommunications and other legal requirements.
Our lawful bases may include contractual necessity, compliance with legal obligations and our legitimate interests in operating secure and reliable services. Where consent is legally required for a particular use of location data or another telecommunications-related activity, we will request it separately. Providing information about an activity in this Privacy Policy does not by itself constitute consent.
4.4 Fraud prevention, security and enforcement
We may use personal information to:
• verify transactions and account activity;
• protect customer accounts;
• prevent fraud and misuse;
• enforce our terms and fair-usage requirements;
• protect our website, networks and systems;
• investigate suspected unlawful activity;
• establish, exercise or defend legal claims; and
• assist law-enforcement or regulatory authorities where legally required.
We rely on our legitimate interests in protecting Maxview, our customers, suppliers and services, and on compliance with legal obligations where applicable.
4.5 Legal, regulatory and financial administration
We may process information to:
• maintain accounting and tax records;
• meet product, consumer and telecommunications obligations;
• respond to court orders, warrants and lawful requests;
• manage product recalls and safety notices;
• demonstrate regulatory compliance;
• respond to data-protection requests; and
• obtain professional legal, insurance or financial advice.
Our lawful basis is normally compliance with a legal obligation or our legitimate interests in managing our business and legal affairs.
4.6 Improving our products, services and website
We may use information to:
• understand how customers use our products and services;
• identify common support issues;
• analyse website performance;
• measure customer satisfaction;
• develop new products and services;
• test website changes;
• conduct internal reporting; and
• produce aggregated or anonymised statistics.
We normally rely on our legitimate interests in improving our business, products and customer experience. Where non-essential cookies or similar technologies are used, we will obtain consent where required.
4.7 Marketing
We may use your contact details and information about your relationship with us to send relevant news, offers, product updates and other marketing communications.
For individual consumers, we will normally send electronic marketing only where:
• you have given consent; or
• the law permits us to market similar Maxview products or services to an existing customer and we gave you a clear opportunity to opt out when your details were collected.
For business contacts, we may rely on consent or our legitimate interests in promoting relevant products and services, subject to the applicable rules for electronic marketing.
You can unsubscribe at any time by:
• using the unsubscribe link in a marketing email;
• changing your account preferences; or
• contacting us at [email protected]
We may retain a limited suppression record after you unsubscribe so that we can respect your preference and avoid sending further marketing. We will not sell your personal information to third parties for their own direct-marketing purposes.
4.8 Personalisation and marketing measurement
Subject to your cookie choices, we may:
• measure the effectiveness of our advertisements and emails;
• understand which products and content may interest customers;
• create audience groups;
• personalise website content; and
• show advertising on third-party platforms.
Where this involves optional cookies, similar technologies or the disclosure of information to advertising providers, we will request consent where required.
5. Automated decision-making
We do not currently make decisions about you based solely on automated processing where those decisions produce legal effects or similarly significant effects. We may use automated systems to identify unusual transactions, security threats, fraud indicators, abnormal network usage or potential breaches of our terms.
Where appropriate, these alerts will be reviewed by a person before significant action is taken. We will update this Privacy Policy if our use of significant automated decision-making changes.
6. Cookies and similar technologies
Our website uses cookies and similar technologies. Some technologies are necessary for the website to operate, for example to:
• maintain shopping-basket contents;
• provide security;
• remember privacy choices;
• enable account logins; and
• process transactions. Other technologies may be used for:
• analytics;
• website personalisation;
• marketing;
• advertising measurement; and
• integration with third-party services.
Where consent is required, optional technologies will not be used until you have made a choice through our cookie-management tool.
7. Who we share personal information with
We may share personal information with:
• mobile network operators;
• SIM, eSIM and telecommunications platform providers;
• connectivity and roaming partners;
• website hosting and cloud-service providers;
• ecommerce and customer-account platforms;
• payment processors and banks;
• warehouse, fulfilment, courier and delivery providers;
• customer-service, communications and helpdesk providers;
• IT support and cybersecurity providers;
• analytics, advertising and marketing providers;
• email-distribution platforms;
• product installers, repairers and warranty providers;
• dealers, distributors and authorised commercial partners;
• accountants, auditors, insurers, solicitors and other professional advisers;
• fraud-prevention and debt-recovery providers;
• government departments, regulators, courts and law-enforcement authorities;
• potential buyers, sellers or advisers involved in a business sale, merger, restructuring or investment; and
• other organisations where you ask us or authorise us to share information. These organisations may act as:
• processors handling personal information on our instructions;
• separate controllers responsible for their own use of personal information; or
• joint controllers where we jointly determine how particular information is used.
We require processors to protect personal information, use it only for agreed purposes and comply with applicable data-protection requirements.
8. International transfers
Some of our suppliers, telecommunications partners or technology providers may process personal information outside the United Kingdom. Where personal information is transferred to a country that is not covered by UK adequacy regulations, we will use an appropriate safeguard where required, such as:
• the UK International Data Transfer Agreement;
• the UK Addendum to the European Commission’s standard contractual clauses; or
• another legally recognised transfer mechanism.
We may also carry out a transfer-risk assessment and introduce supplementary technical or contractual protections where appropriate. You may contact us for further information about the safeguards applying to a particular transfer.
9. How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, telecommunications and reporting requirements. Our usual retention periods are:
• Orders, invoices and financial records: generally six years after the end of the relevant financial year or transaction, unless a longer period is required.
• SIM and eSIM account information: for the duration of the service and for 5 years after termination.
• Customer-service and complaint records: normally 1 year after the matter is closed.
• Warranty and repair records: for the warranty period and for 3 years afterwards.
• Marketing information: until you unsubscribe, withdraw consent or object, followed by retention of a minimal suppression record.
• Cookie and analytics information: for the periods specified in our Cookie Policy.
We may retain information for longer where this is necessary to resolve a dispute, investigate fraud, establish or defend legal claims, comply with a legal requirement or protect someone’s vital interests. We may anonymise information so that it can no longer identify you. Anonymised information may be retained and used indefinitely.
10. How we protect personal information
We use appropriate organisational and technical measures intended to protect personal information against:
• unauthorised access;
• accidental loss;
• alteration;
• disclosure;
• destruction; and
• unlawful use.
Measures may include access controls, encryption, secure hosting, staff training, system monitoring, backups, supplier assessments and incident-response procedures. Access to personal information is limited to employees, contractors and service providers who need it for legitimate business purposes and who are subject to appropriate confidentiality requirements.
No internet or electronic-storage system is completely secure. You are responsible for keeping account passwords and authentication details confidential and should contact us promptly if you believe your account or service has been compromised.
11. Your data-protection rights
Depending on the circumstances, you may have the right to:
• Access: request a copy of personal information we hold about you.
• Rectification: ask us to correct incomplete or inaccurate information.
• Erasure: ask us to delete your personal information in certain circumstances.
• Restriction: ask us to restrict how we use your information.
• Objection: object to processing based on legitimate interests.
• Object to direct marketing: require us to stop using your information for direct marketing at any time.
• Data portability: receive certain information in a structured, commonly used and machine-readable format or ask us to transmit it to another organisation.
• Withdraw consent: withdraw consent at any time where we rely on it. Withdrawal does not affect processing that took place before consent was withdrawn.
• Challenge automated decisions: request safeguards in relation to certain decisions made solely by automated means.
• Complain: make a complaint to the Information Commissioner’s Office.
These rights are not absolute. In some circumstances, we may lawfully refuse or limit a request. We will explain our reasons where the law permits us to do so. To exercise your rights, contact: Email: [email protected] We may ask for information needed to confirm your identity. We will not normally charge a fee, although the law permits a reasonable fee or refusal where a request is manifestly unfounded or excessive. Where Maxview processes information only on behalf of another controller, we may need to direct your request to that organisation.
12. Marketing objections
You have an absolute right to object to the use of your personal information for direct marketing. You may object by:
• selecting “unsubscribe” in an email;
• updating your marketing preferences;
• contacting [email protected] or
• writing to us at the address above.
Stopping marketing communications will not prevent us from sending essential service messages, such as order confirmations, billing notices, service updates, security alerts or information about an active contract.
13. Children’s information
Our products and services are not directed at children, and individuals entering into a contract with Maxview must have legal capacity to do so. We do not knowingly collect personal information directly from children for marketing purposes.
If you believe a child has provided personal information to us without appropriate authorisation, please contact us.
14. Third-party websites and services
Our website may contain links to websites, applications or services operated by other organisations. We are not responsible for the privacy practices of those organisations. You should read their privacy policies before providing personal information or using their services. The inclusion of a link does not mean that Maxview endorses or controls the linked organisation’s privacy practices.
15. Business customers and account administrators
Where a business purchases or manages services for its employees, customers or other users, the business may be responsible for:
• ensuring that it is authorised to provide their information to Maxview;
• explaining how their information will be used;
• managing authorised account users;
• keeping user details accurate;
• handling relevant privacy requests; and
• complying with its own data-protection obligations.
Depending on the arrangement, Maxview and the business customer may act as separate controllers, joint controllers or controller and processor. The applicable contract may provide further information about these roles.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in: • our products or services;
• our suppliers or systems;
• our data-processing activities;
• legal or regulatory requirements; or
• guidance from the Information Commissioner’s Office.
The latest version will be published on our website with an updated revision date. Where a change is significant, we may also notify you by email, through your account, on our website or by another appropriate method.
17. Complaints to the ICO
We would appreciate the opportunity to address your concerns first. However, you have the right to complain to the UK supervisory authority: Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF You can find current contact and complaint information on the Information Commissioner’s Office website.